Michael Willis Heard, the beloved TikTok creator known for the viral “Yes King” meme, has sadly passed away, as confirmed by his daughter Mykel Crumbie in an emotional social media tribute. While the exact cause of death has not been publicly disclosed, his loss has deeply affected fans and followers worldwide.
Michael gained enormous popularity through his TikTok handle @loveandlighttv, where he shared uplifting messages and lifestyle advice, focusing particularly on sexual wellness and self-love. His positive affirmations, especially the catchphrases “Yes King” and “Love yourself,” resonated with thousands who saw his content as a source of encouragement and empowerment.
🚨: R.I.P to former YouTuber, adult content creator, & Podcaster Michael Heard known as Love&LightTv. He started going viral many years ago on X, formally known as Twitter & Tiktok. TikTok has a whole “YesKing” audio trend regarding his name. Sending condolences to his family💐🕊️ pic.twitter.com/6FuUH0ivD3
— MsMinajonTop (@jmyric_) November 10, 2025
Originally from Elyria, Ohio, Michael built a significant following on social media by promoting positivity and acceptance. His warm and empowering guidance created a strong community around his videos, making his online presence more than just entertainment—it was a movement encouraging self-worth.
Mykel Crumbie, Michael’s daughter, shared her pain and grief on Facebook, expressing how much he meant to her and her family. She also addressed those who may have criticized her father or wished harm upon him, underscoring the impact of his passing on their lives.
The news of Michael Willis Heard’s passing triggered an outpouring of tributes across various social platforms. Fans remembered him fondly, honoring his kindness and the uplifting message he consistently shared. Supporters referred to him affectionately as the “king,” a reflection of the powerful influence and inspiration he held within the digital community.
Michael’s legacy lives on through his memorable catchphrases and the positive vibrations he spread online. Social media communities mourn the loss of a figure who brought light, affirmation, and a call to love oneself in every video.
