In a world full of complex skincare routines and countless products, “rhode beauty” has carved a niche with simplicity, effectiveness, and a social media-driven buzz. Launched by Hailey Bieber, this brand is more than just another celebrity skincare line—it’s a representation of clean, minimalist beauty that resonates with today’s audience. From TikTok virality to dermatologically tested formulas, Rhode Beauty has quickly become a go-to name in the beauty space. In this article, we dive deep into what makes Rhode Beauty unique, its product philosophy, what customers are saying, and whether it’s really worth the hype.
What Is Rhode Beauty?
Rhode Beauty, a skincare brand, was created by model and influencer Hailey Rhode Bieber. The term “Rhode” originates from her middle name, indicating a personal association with the brand. Officially launched in 2022, Rhode Beauty focuses on creating a curated line of essentials—a refreshing contrast to the overloaded beauty shelves most consumers are used to.
Instead of launching numerous products, Rhode prioritizes quality over quantity. Each product is designed to hydrate, protect, and nourish the skin with a minimal number of ingredients while maximizing results.
Why Rhode Beauty Is Making Headlines
A Celebrity Brand That Feels Authentic
Many celebrity beauty brands exist, but few have felt as authentic as Rhode Beauty. This is primarily due to the fact that Hailey Bieber’s individual skincare philosophy is intricately woven into the essence of the brand. She’s long been admired for her dewy, glass-like skin—and Rhode Beauty’s mission is to make that same glow accessible to everyone.
Social Media Buzz and User-Generated Content
The brand launched with a bang, supported by Hailey’s massive following on Instagram and TikTok. What makes Rhode stand out is its grassroots-level promotion: countless influencers and real users share their experience using the products, often going viral. The “Rhode glazed donut look” has even become a skincare aesthetic in itself.
Core Product Lineup of Rhode Beauty
Rhode Beauty keeps its product range small, which is part of its appeal. Each product is multifunctional and designed to be part of a streamlined skincare routine. Here’s a quick overview:
| Product | Description | Key Ingredients | Price Range |
| Peptide Glazing Fluid | The hero product, known for creating the “glazed donut” glow | Niacinamide, peptides, hyaluronic acid | $29 |
| Barrier Restore Cream | A rich moisturizer for daily barrier repair | Squalane, shea butter, acai | $29 |
| Rhode Peptide Lip Treatment | Lip balm with a glossy finish and nourishing benefits | Shea butter, peptides, cupuaçu | $16 |
| Glazing Milk (New) | A hydrating essence-milk for deep prep | Beta-glucan, magnesium, zinc | $29 |
The Philosophy Behind Rhode Beauty
Skin Minimalism at Its Best
The brand takes a “less is more” approach to skincare, focusing on skin health rather than harsh treatments or aggressive routines. This philosophy is aligned with the growing “skinimalism” trend, where consumers are choosing fewer but more effective products.
Formulated with Dermatologists
Each product in the Rhode lineup is developed in collaboration with board-certified dermatologists. The formulas are fragrance-free, cruelty-free, vegan, and undergo safety testing for sensitive skin types.
Ethical and Sustainable Practices
Rhode Beauty is committed to sustainability and the responsible acquisition of materials. Packaging is recyclable, and the brand works toward minimizing environmental impact across its supply chain.
Is Rhode Beauty Worth the Hype?
Pros
- Effective, science-backed ingredients
- Minimal, easy-to-use routine
- Affordable luxury compared to other celebrity brands
- Viral user results speak for themselves
- Aesthetic packaging and clean branding
Cons
- Limited availability—products often go out of stock quickly
- Smaller product range may not serve all skin concerns
- Waitlists for new drops can be frustrating
What Users Are Saying: Real Reviews Matter
One of the key reasons for Rhode Beauty’s success is its overwhelmingly positive word-of-mouth. Let’s review a few authentic user comments:
“The Glazing Fluid literally changed my skin. It’s lightweight but makes you look like you’ve had 8 hours of sleep and a facial.” – @emilyglows
“I’ve tried so many lip balms but the Peptide Lip Treatment actually works. And the vanilla flavor is everything.” – @skincarewithnina
“Minimal routine, major impact. I use just two products from Rhode and my skin has never felt calmer.” – Reddit User
This kind of authentic feedback builds trust—and keeps new customers coming.
How Rhode Compares to Other Celebrity Brands
Let’s see how Rhode Beauty stacks up against some well-known competitors:
| Brand | Focus | Range | Price Point | Standout Product |
| Rhode Beauty | Minimalist, science-based | 4–5 products | $16–$29 | Glazing Fluid |
| Fenty Skin | Inclusive, performance | 7+ products | $20–$40 | Hydra Vizor |
| SKKN by Kim | Luxury, multi-step | 9+ products | $43–$95 | Toner |
| Rare Beauty (Skincare) | Coming soon | TBD | TBD | TBD |
Rhode clearly aims for simplicity, affordability, and results, filling a gap in the market that many other celeb brands have overlooked.
Rhode Beauty’s Social Media Strategy: A Masterclass in Modern Branding
Rhode Beauty’s rise can largely be attributed to strategic and authentic digital marketing. Here’s how the brand wins online:
- Hailey’s Instagram & TikTok presence: Provides personal insights and routines
- Community reposts and UGC: Real users featured regularly
- Glazed donut trend: A viral concept linked directly to the product’s results
- Collaborations and limited drops: Create urgency and exclusivity
Hailey Bieber: More Than a Face of the Brand
Hailey Bieber isn’t just the founder; she’s actively involved in product development, branding, and marketing. In interviews, she often discusses testing formulas personally and working with chemists to perfect textures.
Her authenticity resonates with fans, and this hands-on approach adds credibility to Rhode Beauty as more than a vanity project.
Rhode Beauty: What’s Coming Next?
Rhode has already hinted at expanding its range. In recent Q&As and social posts, Hailey teased:
- More lip treatment flavors
- A potential serum or cleanser
- Skin tools or accessories designed to enhance the main collection
Given the brand’s consistent sellouts, any new product launch is expected to be highly anticipated.
Who Should Use Rhode Beauty?
Rhode Beauty is ideal for:
- Young adults looking to build a skincare routine
- Minimalists who dislike 10-step regimens
- People with sensitive or combination skin
- Budget-conscious beauty lovers
Where to Buy Rhode Beauty?
Currently, Rhode Beauty is available:
- On the official website [rhodeskin.com]
- In select international markets with expanding global plans
- Via limited restock drops, announced via email and social channels
FAQs About Rhode Beauty
Is Rhode Beauty good for sensitive skin?
Yes, all products are dermatologically tested, fragrance-free, and designed for sensitive skin types.
Is Rhode Beauty vegan?
Yes, all Rhode Beauty products are vegan and cruelty-free.
Can I buy Rhode Beauty in India or other countries?
Rhode has begun limited international shipping but is still expanding. Check the official site for the latest info.
How long do the products last?
Most products last 1–2 months with daily use. These products are intended to be used regularly for the best outcomes.
Final Thoughts: Why Rhode Beauty Deserves the Spotlight
Rhode Beauty is not just hopping on the celebrity brand bandwagon; it is guiding it towards a more thoughtful and uncomplicated path. With effective formulations, clean branding, and real user success stories, it’s clear that Rhode is more than a passing trend.
Hailey Bieber has built a skincare brand that speaks to the needs of today’s consumers: simple routines, high-quality ingredients, and real results. Whether you’re a skincare novice or a seasoned enthusiast, Rhode Beauty is worth a place on your shelf.